The story behind the studio
Why Mind Machine Exists
Learning can be more than information. It can be a moment people carry with them.
Learning That Feels Like Play
Mind Machine reimagines how people learn. We design experiential learning formats — quizzes, puzzles, wordplay, creative tasks, and team challenges — that make knowledge feel alive.
Our goal isn't to replace traditional learning. We simply recharge it with imagination, collaboration, and joy.
Whether it's a school assembly, a classroom session, an auditorium event, or a long-term programme, Mind Machine brings learning experiences that are: playful, social, curiosity-driven, memorable, and inclusive for every learner.
Meet the founder
The story behind Mind Machine
After more than two decades of designing experiences across television, live events and education, Sonia Minocha founded Mind Machine to build something that brings that same storytelling and engagement energy into learning — creating playful formats that make learners think, smile, and remember what they learn.
The path here
Four chapters. One question: how do we make people care?
Television
Suspense, surprise and the magic of a room paying attention.
Live events
Energy is shared. A good experience changes when people are in it together.
Education
Purpose matters. Every activity can help someone see something differently.
Mind Machine
A studio for designing moments that make curiosity visible.
A note from Sonia